Favorite Posts from 2011
We’ve been lots of places together on the Brand Autopsy blog in 2011 and lots of places since the first post on December 15, 2003. It’s time for us to look back.
Revisiting vintage posts is year-end tradition having started with my favorite posts from… 2004 … 2005 … 2006 … 2007 … 2008 … 2009 … 2010. And now, 2011…
We began 2011 with my contrarian take on “Content Marketing” by explaining what Really Good Marketing is, was, and will always be.
Next was A Lesson on Scale and Compromise as it related to the 15th Ave. Coffee & Tea concept from Starbucks. (If you are scaling a business concept, read this post.)
Word of Mouth Marketing (WOMM) is territory we’ve discussed countless times. I’ve had the fortune to work with some really smart people on WOMM, including the Keller Fay Group. They created something called the WOM Opportunity Grid. It’s a simple 2×2 outlining the talkability of product categories and its worth understanding.
Social Media isn’t something we talk about much here. However, I heard Andy Sernovitz share smart advice on creating a Super Simple Social Media Policy from a juvenile joke about fortune cookies.
Howard Schultz’s book ONWARD had many awkward moments and a few vanguard moments. Overall, I felt the book was too self-congratulatory and too early to proclaim a complete victory in transforming the company. Despite being biased from earning my marketing stripes at Starbucks, I offered up a balanced review in this posting and SlideShare presentation.
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)
View another webinar from John Moore
Apple reinvents the known. It reinvented the personal computer, the MP3 player, the mobile phone, the tablet computer, and retail shopping. Apple reinvented the retail game by infusing its culture of “Deliberate Intention” into its Apple stores.
Are taglines really important? Marketers spend so much time crafting nifty slogans and sayings to earn precious real estate in the minds of consumers. How much do taglines matter today? Read my perspective.
Lastly, we shared many thought-provoking quotes from a diverse group of smarty-pants people, including: Thomas Carlyle, Gary Friedman, Jeff Bezos, John Mayer, and Albert Einstein.
Thanks again for being along for the ride. For those who have been riding shotgun with me since 2003, MUCH THANKS for being a long-time reader.
