Marketing Hasn’t Changed
Daniel Milstein is running an interview he did with me on his blog. He asked questions related to word of mouth marketing and social media. My responses might surprise you. Here’s a snippet…
DANIEL: How has the world of marketing changed since you began? Especially in terms of the social media revolution?
ME: Strategically, marketing hasn’t changed. Marketing will always be about getting the right product and right message to the right customer at the right time in the right way. If a business does that, sales will happen.
Tactically, things have changed because of technology and consumer savviness. Marketers now have more ways to reach customers (social media, mobile, etc.). Because customers have more access to information, they’ve become smarter about making purchase decisions.
I believe really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results.
