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Growth is Doing Differently

Long-time Brand Autopsy readers know I share Bruce Mau’s Incomplete Manifesto for Growth as each year closes and a new one opens. Mau’s manifesto for growth is designed to inspire you to think different and do differently.

I haven’t always heeded his message. Perhaps that’s why I feel stagnant personally and complacent professionally.

For the past eight years I’ve been doing the self-employment thing by sharing business wisdom learned from my many years spent at Starbucks and Whole Foods.

The life of a self-employed marketing gigolo can be lucrative as well as lonely. I’ve had the pleasure of working with countless companies and speaking to audiences around the world. However, after eight years as a solo marketing consultant, I have an itch to do differently.

My marketing gigolo ways have come to a close.

In January, I will leave Austin, TX for Greenville, SC to join Brains on Fire.

I know Brains on Fire well. We share the same marketing belief that the best marketing doesn’t look or feel like marketing. We’ve worked together on projects and I’ve visited the firesphere dozens of times since 2006. I like them. They do great work. They’re good people.

My role at Brains on Fire will be to lead and grow the client service group, look after the creative & community teams, and add some strategic discipline to client work.

As 2012 turns to 2013 and beyond, I will be heeding Bruce Mau’s advice for growth to do differently by allowing events to change me with a new job in a new city.

Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.BRUCE MAU | An Incomplete Manifesto for Growth


  • Geoff Livingston says:

    Congratulations, John! Huge move, and something that will surely challenge you and cause you to grow. I am a big proponent of shaking the tree. If you want average marketing, be safe. If you want great marketing, do different things.

  • Shannon Jones says:

    Congratulations John!! Fabulous news and we’ll enjoy having you on the East Coast!!

    Love the Bruce quote! Words to live by!!

  • Andy Sernovitz says:

    You know when you have two friends who’ve hung out for years and you always thought they’d be a cute couple … and then you find out they were secretly hooking up and now they’re totally an item?

    This is a great thing!

  • Sina Farzaneh says:

    It really is a fitting move, congrats! Nice analogy Andy.

  • Marianne Richmond says:

    Congratulations John….perfect fit!

  • johnmoore says:

    Geoff… shaking the tree, indeed. However, it’s a tree I know well. It’s ripe to continue to bear fruit.

    Shannon… I expect you and Paul to visit sometime.

    Andy… yep. It is like one of these 80s teen movies where the guy fails to notice the girl next door until one day he does.

    Sina… nice to connect at WOMMA. I’m sure we and Brains on Fire will be talking.

    Marianne … thanks, it is a nice fit.

  • denise lee yohn says:

    CONGRATULATIONS, john! i couldn’t be happier for you. looking forward to seeing your brain on fire! — denise lee yohn