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THE PASSION CONVERSATION is Published. Now What?

In THE PASSION CONVERSATION book we boldly proclaim:

If you think you are in the marketing business, think again. You’re in the people business, and the just-published THE PASSION CONVERSATION book will teach you how to get people to fall passionately and madly in love with your organization or cause.

Yes, we mash-up the latest in wonky academic research. But the practical, real-world stories we share shows how any business can spark long-lasting word of mouth. You’ll learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

To help spread the word about the book, I’ve outlined eight ways you can help.

1. Read the Manifesto.

ChangeThis has published a manifesto from THE PASSION CONVERSATION. Manifesto is the wrong name. It’s more a (hu)manifesto since we urge you to get meaningfully involved in the lives of your customers in order to profit from the passion conversation. Read this (hu)manifesto to better understand the Brains on Fire perspective on word of mouth marketing.


2. Buy it.

You’ve got your favorite bookseller. Buy it from them. If you don’t have a favorite bookseller, you’ll have a hard time finding a better deal than 800ceoread is offering. (Plus, 800ceoread is offering a very limited edition Double Shot of Love box set of the first Brains on Fire book and our second one.)


3. Read it.

A business book is less a book and more a collection of ideas. As an avid business book reader, I hope to find at least five killer ideas inside the pages that are worthy of inspiring action. I’m certain you’ll find at least five killer ideas within the pages of THE PASSION CONVERSATION to spark thinking and acting.


4. Review it.

No matter if you loved it or loathed it, we hope you review it on your blog, on Amazon, on whatever wherever… dig?


5. Hashtag it.

#ThePassionConversation. We’d be honored to see you share something from the book online using the #ThePassionConversation hashtag.


6. Buy Bulk Copies. Get a Keynote Presentation.

No need to be selfish. Buy a few copies and share with your team at work. If your business has the means and the gumption to buy 200+ copies (and cover travel costs), one of the authors will deliver an amazing keynote talk. If interested, act swift because this deal will not last long. We only have a limited number of speaking dates available. (Client work always comes first.) So really… be super swift if you are interested and contact Mary Susan Henderson today at 864.676.9663.


7. Attend the Webinar on Sep. 19.

On Thursday, Sep. 19th at 2:00PM (central) I’ll be giving a webinar on THE PASSION CONVERSATION. The Word of Mouth Marketing Association (WOMMA) is hosting the free event. All ya gotta do is REGISTER online. Very simple. Very easy.


8. Join our ShinDig on Oct. 8.

We’re doing an online video book release hootenanny on Oct. 8 at 6:00pm eastern. Shindig is hosting this super cool video chat for us. We’ll be sharing concepts and stories from THE PASSION CONVERSATION in a live setting where you can join us through your video cam. It’s a really way for us to have a more personal and visual connection. Please join us by registering.


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