Book Bites from The Passion Conversation
Denise Lee Yohn and I go back a few years. We first connected online through our blogs and then our paths crossed at a conference. We talked marketing, branding, and business books then and today, we do the same.
Denise keeps a top-notch marketing blog sharing lots of insights into designing better brands and delivering better customer experiences. Early next year Jossey Bass is publishing Denise’s first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
Today she is sharing brand book bites from THE PASSION CONVERSATION and a podcast discussion we had about core concepts from the book.
Her post today totally nails the book’s major takeaway:
Authenticity is such an over-used word these days but it epitomizes all the points The Passion Conversation. The authors write from a genuine place of love for what they do and they encourage that quality in others: “Life is better when you embrace loving your customers and employees, and supporting their passions…Life is better when you move from the marketing business to the business of inspiring people.”
Don’t stop with reading the summation, spend a few minutes and listen to our podcast discussion. It’ll serve as a primer on what a passion conversation is and where to start finding it. *** LISTEN NOW ***