Jackie Huba and The Passion Conversation
I’m honored to have Jackie Huba feature THE PASSION CONVERSATION on the Church of the Customer blog today. We’ve known each other for about 10 years, that’s when she published CREATING CUSTOMER EVANGELISTS. Her latest book shares customer loyalty lessons from mega pop star, Lady Gaga.
Jackie was one of the first people to the read THE PASSION CONVERSATION and was gracious enough to give us this blurb recommendation:
“The Whole Foods Market we know today began in 1980. That’s when John Mackey and few friends opened up a health food store. At the time, the founders didn’t have dreams of building a great brand. Instead, they had dreams of selling healthy food to people. That was their passion. However, a year after the first Whole Foods Market store opened a massive flood in Austin, TX wrecked the store.
The founders thought all was lost.
During the long cleanup process something special happened. Customers came to help cleanup. It was at that point the founders of Whole Foods knew they were onto something special. When their customers took time out of their personal lives to assist in cleaning up all the mud and debris, the founders realized they had created something far more than a grocery store. They had fostered a passionate community of people.
This story has become Whole Foods Market folklore. I’m sure other successful businesses have a similar story of a specific moment in time when the founders realized they were onto to something special. If you do not know the story of why your business was founded and when it knew it truly connected with customers, then I suggest you find that story. Once you find it, you’re certain to tap into a passion conversation. ” *** READ MORE ***