The Marketing Spot meets The Passion Conversation
Jay Ehret is The Dean of Marketing Know-How at The Marketing Spot. He’s been helping small businesses look bigger for years. Plus, he’s been sharing marketing knowledge nuggets online way before it was cool to do so.
I’m honored he chose to be a part of The Passion Conversation online book tour. Jay asked great questions. One question was about… can a business just decide to start loving its customer in order to benefit from the passion conversation. To that, I replied with this:
”In order for a business to have customers fall in love with the business, the business must first fall in love with its customers. A business can’t just turn on the love switch. That’s convenient love and not unfailing love. In the book we quote a well-known bible verse from 1 Corinthians that talks about how love is patient, kind, not boastful or proud, is always hopeful, and endures through good times and bad. This is love you can’t fake.” ** READ MORE **