The Passion Conversation playing in the Idea Sandbox
Paul Williams from the Idea Sandbox is a freak. He knows it. I know it. And if you didn’t know it, you’ll certainly know it after listening to the “podcast” he did with me to highlight tidbits from THE PASSION CONVERSATION book.
Yes, it’s true. I skipped out on doing the podcast with Paul. Instead, I was at the Trappe Door enjoying some tasty Belgian beers. Good thing Paul found a replacement for me. And, the replacement did a great job weaving in references to Preparation H, One Wipe Charlies, and Whole Foods Market. I’m still wondering how Stephen Hawking was able to join the podcast. Paul must have connections.
Paul also shares the transcript. Here’s a snippet:
PAUL: Please elaborate on the idea of products having a “soul.” A soul for a product is an interesting idea. Please use the words “consortium” and “palette” somewhere in your answer?
johnmoore: “Hmmm. Okay, let me see what I can do. Products that are much more than merely palatable have a seemingly broad combination, or consortium, of attributes that lends itself to making people feel better about themselves. The other day at Brains on Fire, Geno Church went around our offices sharing with us how much he enjoys using Ursa Major’s face tonic. Clearly, using this product makes Geno feel better and the ladies here would chime in that his skin looks more supple than ever.”