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Becoming a Talkable Brand

BrandAutopsy_ArcheologyDig

Brand Autopsy Archeology Week continues…

The Talkable Brand Video Series from 2012 shared oodles upon oodles of ways a brand can spark and sustain word of mouth marketing. Here are four faves of mine from the series:


Episode #23 | Talkable is Cultural

Learn people, more than products, programs, and services, will create a talkable brand.

DIRECT LINK TO VIDEO


Episode #30 | Talkable is Maintainable

Learn to sweat the small stuff to make the talkability of your brand maintainable.

DIRECT LINK TO VIDEO


Episode #35 | Talkable is Improvisational

In this episode, you will learn by going off script, a brand can become more talkable.

DIRECT LINK TO VIDEO


Episode #38 | Talkable is Accessible

In this episode, you will learn the three decisions any brand of any size must make to become talkable.

DIRECT LINK TO VIDEO


EPISODE ARCHIVE:

#01 | Achievable
#02 | Believable
#03 | Bankable
#04 | Original
#05 | Practical
#06 | Paradoxical
#07 | Artful
#08 | Skillful
#09 | Informational
#10 | Comical
#11 | Loveable
#12 | Functional
#13 | Social
#14 | Emotional
#15 | Conversational
#16 | Relatable
#17 | Invisible
#18 | Visual
#19 | Conversable
#20 | Conditional
#21 | Measurable
#22 | Scalable
#23 | Cultural
#24 | Controversial
#25 | Recommendable
#26 | Natural
#27 | Remarkable
#28 | Vulnerable
#29 | Operational
#30 | Maintainable
#31 | Oral
#32 | Digestible
#33 | Physical
#34 | Touchable
#35 | Improvisational
#36 | Multidimensional
#37 | Meaningful
#38 | Accessible
#39 | Admirable
#40 | Affordable
#41 | Ignitable


3 Comments

  • Chris Huebner says:

    John! Thank you for posting this again! This is a great series and I learned a lot (only on #17 at this point). It is detailed and bite-sized all at the same time.

  • Chris Huebner says:

    John, thanks for posting this again! I learned a lot. Very detailed, yet bite-sized (if that makes sense).