Starbucks, we have a problem.
see update below…
What I don’t know is why a core product is missing from Starbucks new menu boards.
Company culture and brand heritage still matter.
Psst, Starbucks… by not saying you sell your core product of brewed coffee on the menu, it says something.
UPDATE (Wed. Jun 26 @ 3:25pm eastern):
I just heard from a reliable source inside Starbucks that an “error in the menu art” occurred and the omission of brewed coffee was “not deliberate.”
Whoa! That’s a spendy error.
New menu boards with “Brewed Coffee” options will be sent to all Fizzio stores, which include locations in Hawaii, Southern California, Arizona, New Mexico, Texas, Oklahoma, Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina, North Carolina, Virginia, Nevada and Utah.
UPDATE (Thur. July 10 @ 4:30pm eastern):
Here is the updated menu board that rightly lists BREWED COFFEE.