Posts filed as Advertising Strategy

Something doesn’t make sense with this poster ad on the DFW Airport skylink tram. Do you see what I saw? If I’m advertising a “treat yourself” occasion at the airport during the hullabaloo of holiday travel, I’m choosing something more

Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when

Excuse the multiple coffee-related postings today. Last one for a long time. I promise. In a cost-saving move, Starbucks no longer requires its stores to have brewed Decaf coffee ready-to-serve after 12 noon. (You can read all the hubbub on

In July, I ranted about how there isn’t a faster way to commoditizing a brand than using unemotional and uncreative language. The example I used was Starbucks and this billboard: I wasn’t knocking the billboard tactic as OOH advertising can

I’m not as unsettled about Starbucks selling smoothies as I am about Starbucks approving this billboard: LOCATION: Northbound & Southbound on I-35 (near Temple, TX) Sadly, this is another decision the company has made which has “… lead to the

I’m figuring some of you can help Julia. She’s looking for the “worst ad campaign” from last year. If you have any suggestions, leave them in the comments section. Thanks. Here’s Julia’s email: “My name is Julia, and I am

We all know cough syrup isn’t the best-tasting medicine. That’s why medicine companies have been introducing better-tasting concoctions loaded with sugar to help the medicine go down. Not Buckley’s. For years Buckley’s Cough Mixture, available in Canada since 1919, has

Lenore Skenay, of Ad Age, introduces us to Ben Passikoff, a 17 year-old high school student, and his recently published book, THE WRITING ON THE WALL. Ben has captured the fading remains of advertising’s past with his coffee table book

Jay Ehret, small business marketing specialist in Waco, TX, shares a story about a car dealership that spends $3,000 a month on flying balloons but refuses to spend $1,200 a month to send a newsletter to existing customers. >> READ

Yeah, I’m agnostic about advertising. I also think brands that advertise during the Super Bowl have a lot in common with singles looking for a one-night hook-up at a cheesy meat market dance club. Despite all that, I , along