Posts filed as Advertising Strategy

As I mentioned earlier, MADE TO STICK could be the breakthrough business book of 2007 for creatives, marketers, and anyone else responsible for communicating ideas and/or messages. (Anyone else includes … writers, teachers, lawyers, salespeople, project managers, pastors, rabbis, etc.)

When posting comments about THE LOVEMARKS EFFECT, I promised to also post some worthwhile Money Quotes and worthless Baloney Quotes. Considered posted. Access below … RSS Readers … access the Money Quotes here. RSS Reader … access the Baloney Quotes

Backstory – In Sept. 2000, Kevin Roberts, CEO Saatchi & Saatchi Worldwide, first presented his Lovemarks concept (known then as Trustmarks) in an article for Fast Company magazine. Four years later, Roberts had evolved Trustmarks into Lovemarks and published a

I’ve just finished reading THE LOVEMARKS EFFECT from Saatchi & Saatchi ceo, Kevin Roberts. It’s a continuation of his Lovemarks ideology. According to Roberts, when brands earn respect and love from customers, they can forge loyalty beyond reason. And when

Steven Colbert provided the inspiration by creating the word Truthiness. Gary Stein parlayed Truthiness into Trustiness. Now, Michael Wagner gives us the Truthiness about Trustiness … “Trustiness is that ‘not quite sure I am being told the facts’ feeling clients

There’s lots of worthy chatter riffing off of ad agency honcho David Jones’ strident take that brilliant marketing ideas must come from ad agencies and not from everyday people (i.e. Citizen Marketers). Former Brand Autopsy blogger Paul Williams refutes my

CITIZEN MARKETERS: When People Are the Message is the much anticipated follow-up business book from Ben McConnell and Jackie Huba. I’m an unabashed McConnell/Huba fan which began when I read their first book, CREATING CUSTOMER EVANGELISTS, back in December of

I’m agnostic about advertising but I always pay attention to the Jack In The Box (JITB) television spots because they are clever, savvy, original, and authentic. I’m also a believer in Evolutionist Word-of-Mouth and not Creationist Word-of-Mouth. [For more, watch

UPDATED 1:45 PM | JAXMAC Folks … scroll below to find links to videos mentioned from today’s technology challenged presentation. I’m in Jacksonville, FL today talking marketing stuff. In particular, I’ve been asked to address the following: Word-of-Mouth, Viral Campaigns,

I’ve updated a vintage Brand Autopsy riff on the Super Bowl advertising insanity and recorded it as a short audiobog. It’s goofy stuff. DOWNLOAD AUDIOBLOG HERE [2:12 minutes | 2.1 MB]