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Experience Seth Godin’s newest book, LINCHPIN: Are You Indispensable, like you never thought possible … thanks to this dramatic reading by the sultry “Miss Betty.” [NOTE: The Video Blog Association of America has given this video a rating of PG-13,
BAKED IN: Creating Products and Businesses That Market Themselves by Alex Bogusky and John Winsor gets the Marketing Masterpiece Theatre treatment. (Yep … it’s another dramatic reading of an influential business book by Sir Wilton Norman Chamberlain III.) RSS Readers
Emily Yellin‘s YOUR CALL IS (not that) IMPORTANT TO US gets the Marketing Masterpiece Theatre treatment. RSS Readers … click here to view the video.
I had it to coming to me. Someone spoofed my Marketing Masterpiece Theatre series of dramatic readings from influential business books. That someone is Jay Ehret from The Marketing Spot. Assuming the pompous persona of Sir Stamford Albert Winchester II,
Jim Collins’ HOW THE MIGHTY FALL gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of a very smart book.) RSS Readers … click here to view the video.
NOTE: A publicity firm sent me a copy of this book. Hugh MacLeod’s IGNORE EVERYBODY: and 39 Other Keys to Creativity gets the Marketing Masterpiece Theatre treatment. RSS Readers … click here to view the video.
NOTE: A publicity firm sent me a copy of this book. Getting the Marketing Masterpiece Theatre treatment today is … TRUST AGENTS from Chris Brogan and Julien Smith. RSS Readers … click here to view the video.
Chris Anderson’s FREE: The Future of a Radical Price gets the gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of a very smart book.) RSS Readers … click here to view the video.
Has it really been three years since the last episode of Marketing Masterpiece Theatre? It has. In ’05 and ’06, I had some fun doing dramatic readings of business books such as … The Long Tail, Brand Hijack, and How
For those unfamiliar with Marketing Masterpiece Theatre, it’s my way of highlighting remarkable (and forgettable) business books by doing a dramatic reading of a passage from the book, Yeah, they’re goofy. But hopefully they’ll make you think a little and
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
