Posts filed as AudioBlogs

Well … looks like the fake rumors were true — a lost episode of Marketing Masterpiece DOES exist. Enjoy. the “Lost Episode” | BRAND HIJACK (mp3) [7:01 min, 4.8 MB]

EPISODE | THE LONG TAIL (mp3) [7:41 min, 5.3 MB]

NEW EPISODE | THE CULTURE CODE (mp3) [8:55 min, 6.1MB] Past episodes of Marketing Masterpiece Theatre: #1 | July 3, 2005 #2 | July 23, 2005 #3 | August 19, 2005

As I listened to an archived webcast of the Starbucks Q1 Earnings Call, I keep jumping in with comments. So I thought doing an AudioBlog with running commentary might be an interesting experiment. When you download the following AudioBlog, you’ll

I’ve updated a vintage Brand Autopsy riff on the Super Bowl advertising insanity and recorded it as a short audiobog. It’s goofy stuff. DOWNLOAD AUDIOBLOG HERE [2:12 minutes | 2.1 MB]

Welcome to the second stop on the Business Blog Book Tour #10. We’re discussing Darren Rovell’s FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon. Betcha hadn’t thought much about the business success story of

For the fifth edition of Worthy Reads & Worthless Reads (WRWR), I decided to do it off-the-cuff audioblog style. For this edition, I riff on 16 business books I’ve read since WRWR #4. Below you’ll find the download link, books

Enjoy another episode | Small is the New Big (mp3) [6:08 min, 4.2MB] [SOURCE: Seth Godin blog | Small is the New Big | June 5, 2005] NOTICE: EDITS WERE TAKEN IN THE “DRAMATIC” READING

Enjoy the inaugural episode | Marketing Masterpiece Theatre (mp3) [5:00 min, 3.4MB]

The following AudioBlog is my take (in one take) on GM Planworks winning an award from MEDIAWEEK Magazine. (GM Planworks, part of the Starcom MediaVest Group, was responsible for making the Oprah/Pontiac G6 stunt happen.) Hear me riff here: Brand