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Growth is Doing Differently

Long-time Brand Autopsy readers know I share Bruce Mau’s Incomplete Manifesto for Growth as each year closes and a new one opens. Mau’s manifesto for growth is designed to inspire you to think different and do differently.

I haven’t always heeded his message. Perhaps that’s why I feel stagnant personally and complacent professionally.

For the past eight years I’ve been doing the self-employment thing by sharing business wisdom learned from my many years spent at Starbucks and Whole Foods.

The life of a self-employed marketing gigolo can be lucrative as well as lonely. I’ve had the pleasure of working with countless companies and speaking to audiences around the world. However, after eight years as a solo marketing consultant, I have an itch to do differently.

My marketing gigolo ways have come to a close.

In January, I will leave Austin, TX for Greenville, SC to join Brains on Fire.

I know Brains on Fire well. We share the same marketing belief that the best marketing doesn’t look or feel like marketing. We’ve worked together on projects and I’ve visited the firesphere dozens of times since 2006. I like them. They do great work. They’re good people.

My role at Brains on Fire will be to lead and grow the client service group, look after the creative & community teams, and add some strategic discipline to client work.

As 2012 turns to 2013 and beyond, I will be heeding Bruce Mau’s advice for growth to do differently by allowing events to change me with a new job in a new city.

Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.BRUCE MAU | An Incomplete Manifesto for Growth

David Neeleman on Marketing


You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.” — David Neeleman

Ronald Reagan on Project Management


Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.” — Ronald Reagan

Episode #41 | Talkable is Ignitable

The Talkable Brand video series continues…

Episode #41 | Talkable is Ignitable

In this episode, you will learn a marketing movement can happen when it’s ignited by the passion conversation.

DIRECT LINK TO VIDEO


BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:

#01 | Achievable
#02 | Believable
#03 | Bankable
#04 | Original
#05 | Practical
#06 | Paradoxical
#07 | Artful
#08 | Skillful
#09 | Informational
#10 | Comical
#11 | Loveable
#12 | Functional
#13 | Social
#14 | Emotional
#15 | Conversational
#16 | Relatable
#17 | Invisible
#18 | Visual
#19 | Conversable
#20 | Conditional
#21 | Measurable
#22 | Scalable
#23 | Cultural
#24 | Controversial
#25 | Recommendable
#26 | Natural
#27 | Remarkable
#28 | Vulnerable
#29 | Operational
#30 | Maintainable
#31 | Oral
#32 | Digestible
#33 | Physical
#34 | Touchable
#35 | Improvisational
#36 | Multidimensional
#37 | Meaningful
#38 | Accessible
#39 | Admirable
#40 | Affordable

Bob Lutz on Creative Thinking


Being able to ‘think out of the box’ presupposes you were able to think in it.” — Bob Lutz

The Talkable Brand video series continues…

Episode #40 | Talkable is Affordable

In this episode, you will learn word of mouth isn’t free, but it is affordable.

DIRECT LINK TO VIDEO


BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:

#01 | Achievable
#02 | Believable
#03 | Bankable
#04 | Original
#05 | Practical
#06 | Paradoxical
#07 | Artful
#08 | Skillful
#09 | Informational
#10 | Comical
#11 | Loveable
#12 | Functional
#13 | Social
#14 | Emotional
#15 | Conversational
#16 | Relatable
#17 | Invisible
#18 | Visual
#19 | Conversable
#20 | Conditional
#21 | Measurable
#22 | Scalable
#23 | Cultural
#24 | Controversial
#25 | Recommendable
#26 | Natural
#27 | Remarkable
#28 | Vulnerable
#29 | Operational
#30 | Maintainable
#31 | Oral
#32 | Digestible
#33 | Physical
#34 | Touchable
#35 | Improvisational
#36 | Multidimensional
#37 | Meaningful
#38 | Accessible
#39 | Admirable

Peter Drucker on Managing Change


The most effective way to manage change is the create it.” — Peter Drucker

Episode #39 | Talkable is Admirable

The Talkable Brand video series continues…

Episode #39 | Talkable is Admirable

In this episode, you will learn admirable brands choose to create customer evangelists.

DIRECT LINK TO VIDEO


BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:

#01 | Achievable
#02 | Believable
#03 | Bankable
#04 | Original
#05 | Practical
#06 | Paradoxical
#07 | Artful
#08 | Skillful
#09 | Informational
#10 | Comical
#11 | Loveable
#12 | Functional
#13 | Social
#14 | Emotional
#15 | Conversational
#16 | Relatable
#17 | Invisible
#18 | Visual
#19 | Conversable
#20 | Conditional
#21 | Measurable
#22 | Scalable
#23 | Cultural
#24 | Controversial
#25 | Recommendable
#26 | Natural
#27 | Remarkable
#28 | Vulnerable
#29 | Operational
#30 | Maintainable
#31 | Oral
#32 | Digestible
#33 | Physical
#34 | Touchable
#35 | Improvisational
#36 | Multidimensional
#37 | Meaningful
#38 | Accessible


Every leader needs to clearly explain the top three things the organization is working on.
If you can’t, you are not leading well.
” — Jeffrey Immelt

Episode #38 | Talkable is Accessible

The Talkable Brand video series continues…

Episode #38 | Talkable is Accessible

In this episode, you will learn the three decisions any brand of any size must make to become talkable.

DIRECT LINK TO VIDEO


BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:

#01 | Achievable
#02 | Believable
#03 | Bankable
#04 | Original
#05 | Practical
#06 | Paradoxical
#07 | Artful
#08 | Skillful
#09 | Informational
#10 | Comical
#11 | Loveable
#12 | Functional
#13 | Social
#14 | Emotional
#15 | Conversational
#16 | Relatable
#17 | Invisible
#18 | Visual
#19 | Conversable
#20 | Conditional
#21 | Measurable
#22 | Scalable
#23 | Cultural
#24 | Controversial
#25 | Recommendable
#26 | Natural
#27 | Remarkable
#28 | Vulnerable
#29 | Operational
#30 | Maintainable
#31 | Oral
#32 | Digestible
#33 | Physical
#34 | Touchable
#35 | Improvisational
#36 | Multidimensional
#37 | Meaningful