Books.
Business Wisdom and practical marketing advice in books that are fun to read.
TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
A screenplay masquerading as a business book. Injected throughout the storyline are breakout business lessons and thought-provoking business advice. TOUGH LOVE is entertaining, insightful, and tactical—both the format and the content inspires readers to think and act in positive ways to address universal business issues.
Visit ToughLoveScript.com to learn more and to buy the book.
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Tribal Knowledge Manifesto
with 10 core lessons
Reviews & Extras at TribalKnowledge.biz
TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
John Moore, a former longtime Starbucks marketer, shares insider information on the processes, programs, and products that have made Starbucks a remarkable business success.
Conversational and easy to read, Tribal Knowledge is organized around 47 lessons with strategies and methods that can help entrepreneurs, small business owners, and mid-level business professionals achieve greater results.
Readers will learn many of the endearing and enduring principles Starbucks follows, including: Building the Business Creates the Brand … Actions Speak Louder Than Advertising … Be Nice. Be Clean … The Employee Experience Matters … Practice Passionate Followership.
The weathered truths shared in Tribal Knowledge range from pithy quotes spoken by Starbucks executives to ‘a-ha moments’ from successful and failed projects. And when added together, these tribal knowledge nuggets express the learnings and traditions of Starbucks.
To learn more, visit TribalKnowledge.biz or order directly from Amazon.com.
You can also learn more from this super-snappy 24-page Manifesto sharing 10 core lessons from the book designed to get you thinking differently about your business today.
