Posts filed as Branding Strategy

This is an interesting presentation from WOMMA. (Yes, I do work with them.) It’s a collection of word of mouth marketers and their different views on what makes a brand talkable. Smart stuff. Enjoy…

Recently, I had the pleasure of speaking to students in the Master in Innovation and Technological Entrepreneurship department of Tecnológico de Monterrey (Mexico). Students enrolled in this one-year intensive program are given the knowledge, the guidance, and the motivation to

*** Note, my WOM Enthusiast hat is on with this post. *** When you return from a conference chock-full of insights, it’s difficult to share everything you learned. Sure, you can transcribe your notes but your notes are bound to

On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a video recap of a presentation from the conference. The world’s two largest social networks, MySpace and Facebook, attract over 130-million users monthly. Thus the question

NOTE: crossposted on the ALL THINGS WOM blog On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a recap of a presentation from the conference. Presentation: Maximizing Online Video for Marketing Success Presenter said: Jeben

If you’ve enjoyed the “Would You Miss” series on Brand Autopsy, then you’ll enjoy Denise’s BRANDS WE WOULD MISS series. Denise is riffing off the 24/7 Wall Street article highlighting 12 brands they’ve singled out as being on the endangered

… from the Post2Post tour highlighting THE DESIGNFUL COMPANY Consider THE DESIGNFUL COMPANY from Marty Neumeier as a manifesto on building a company based upon the pillars of vision, culture, and innovation. His earlier books, THE BRAND GAP and ZAG,

Denise Lee Yohn has started a thought-provoking series about brands not living up to their potential. She kicked-off the series by pointing the finger at GNC (General Nutrition Centers) for not living up to its potential as a brand. About

SOURCE: The Cocktail Party Rule (Hugh MacLeod)

In July, I ranted about how there isn’t a faster way to commoditizing a brand than using unemotional and uncreative language. The example I used was Starbucks and this billboard: I wasn’t knocking the billboard tactic as OOH advertising can