John Moore Say Hello!
john@brandautopsy.com
512.633.4086
Twitter Linkedin Facebook

Posts filed as Business Book Musings

Taking People With You

David Novak is the CEO of YUM! Brands, the company that brings us Taco Bell, Pizza Hut, and KFC. With nearly 38,000 restaurants around the word and total sales over $11 billion, YUM! is a, if not THE, dominant player

Albert Einstein on Creativity

“The secret to creativity is knowing how to hide your sources.” – Albert Einstein In the book BORROWING BRILLIANCE, David Murray contends, “… there’s a fine line between plagiarism and creativity—that creative thought begins with copying, that you build new

Late Summer Reading

We’re in the dog days of summer. There’s no escaping the heat in Austin this summer. Beer helps but too much can get in the way of being productive. (Dig?) Work has had me traveling lots in the past two

ONWARD|Howard Schultz

NOTE: To understand my Starbucks bias, scroll to read my disclosure statement. I can’t recommend Howard Schultz’s book, ONWARD: How Starbucks fought for Its Life without Losing Its Soul, to every business book reader. I can only recommend Howard book

Long-time readers know I read lots of business books. Over the years I’ve written reviews, shared “money quotes,” and done kooky dramatic readings of interesting business books. In 2011, we’re resurrecting the money quotes method of sharing worthwhile snippets. First

The NOVEL PIECE PRIZE award recognizes excellence in business book writing. The first recipient was Youngme Moon. The second recipient is celebrated below… Why do service firms ranging from ad agencies to consulting businesses to creative professionals succumb to the

2010 Novel Piece Prize in Marketing Luminance

Since this blog began in December of 2003, I’ve awarded and celebrated the best business books from the past year. The Brand Autopsy blog archives include award winners from 2003, 2004, 2006, and 2007. (Instead of award winners in 2008,

Presentation Rule of Thumb

SOURCE: ideaSELLING | Sam Harrison “If you need to explain a slide, you have the wrong slide.” – Sam Harrison

Nancy Duarte has just published RESONATE, a prequel to Slide:ology. Inside RESONATE you’ll learn the Duarte Design methodology for crafting killer presentations. The methodology is explained in-depth without being preachy or uninteresting. It’s solid advice for any presenter needing to

The following continues my irregular postings of business book summaries. I’m striving to keep these summaries to less than 300 words. THE MESH | summarized in about 300 words How do you categorize upstart businesses like ThredUP, Zipcar, Crushpad, and