Posts filed as Business Book Musings

As a social media marketer with Powered, Greg Verdino recommends “micromarketing” strategies to clients. In his book, microMARKETING, Greg shares with all of us his thinking behind why marketers need to shift our actions from mass to micro in order

Alan Murray has written a brilliant primer and an insightful reminder on what it takes to be a great manager. THE WALL STREET JOURNAL ESSENTIAL GUIDE TO MANAGEMENT is a must-read for anyone in business. Murray shares “lasting lessons from

Last week I wrote about the BRAINS ON FIRE book. As I mentioned, throughout the book we learn of ten lessons Brains on Fire follows to ignite and fan the flames of customer evangelism. What I failed to mention was

My friendship with the marketing agency Brains on Fire began in March of 2005. That’s when I heard Geno Church, word-of-mouth practitioner from Brains on Fire, share the Rage Against the Haze case study. Instead of a multi-million advertising campaign

According to Advertising Research Foundation president Bob Barocci, “The single biggest opportunity in the history of consumer marketing lays dormant.” The opportunity Bob speaks of is LISTENING. And for those you deep into social media you understand the benefits of

In SAVE THE CAT! STRIKES BACK, Blake Snyder, accomplished screenwriter, shares “seven warnings signs” a writer has a great idea for a screenplay. It’s a good list and with a little massaging, Blake’s list also works for marketers. Here’s my

I riffled though CONSUMED: Rethinking Business in the Era of Mindful Spending today. Would have read it, but couldn’t get into enough so I riffled through it. As the title/sub-title suggest, this book identifies issues and the consumer/business sentiment with

The following continues my irregular postings of business book summaries. I’m striving to keep these summaries to less than 300 words. Sometimes its doable, other times not. This summary is closer to 400 words. Enjoy… SUCCESS MADE SIMPLE | summarized

My new business book is now published. It’s an ebook called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait. It’s not really a book and its more than an ebook. TOUGH LOVE is actually a screenplay

Todd Sattersten clued me in on a book about differentiation from Youngme Moon, a Harvard Business School professor. Yes, the business book landscape is littered with oodles of books on differentiation but Youngme’s book is … different. You’ll notice early