I recently gave a VSOP … Very Special One-time Performance … at the ProductCamp 6 event in Austin, TX. ProductCamp, like its BarCamp relative, is an unconference gathering of marketers, mainly product marketers, who network and learn from each other.
April 15, 2010 • Comments Off
The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes
In the book REWORK, the authors, Jason Fried & David Heinemeier Hansson (co-founders of 37signals) recommend emulating drug dealers by offering free samples to customers. Drug dealers, as Jason and David point out, know by giving away free samples of
This is the last in a series of posts sharing business lessons learned from the movie, AMERICAN GANGSTER. Setting the Scene: Thanks to a misstep by Frank Lucas, who wore a “clown suit” Chinchilla Mink coat to the Ali/Fraizer III
This is the fifth in a series of posts sharing business lessons learned from the movie, AMERICAN GANGSTER. Setting the Scene: The big city street life was new to Frank Lucas’ brothers and cousins. They were used to country life
This is the fourth in a series of posts sharing business lessons learned from the movie, AMERICAN GANGSTER. Setting the Scene: “Blue Magic” has transformed Frank Lucas from a nobody to a somebody. Business is booming and Frank needs people
This is the third installment in a series of posts sharing business lessons learned from the movie, AMERICAN GANGSTER. Setting the Scene: Frank Lucas’ “Blue Magic” heroin became the market leader in New York City. Rivals said he had “upended
This is the second in a series of posts sharing business lessons learned from the movie, AMERICAN GANGSTER. Setting the Scene: In the early 70s, heroin was widely available in the streets of New York City. Common practice was to
This is the first in a series of posts sharing business lessons learned from the movie, AMERICAN GANGSTER. Setting the Scene: Bumpy Johnson was an organized crime kingpin in Harlem. His considerable wealth, street smarts education, penchant for violence, and
Over the Holidays I watched AMERICAN GANGSTER again. Great movie. Great story, Great acting. Great cinematography. Great business wisdom. Yes. Great business wisdom. I know what you’re thinking … AMERICAN GANGSTER is a film about a drug dealer (portrayed by