March 3, 2004 • Comments Off
Today’s topic is: Developing Enthusiastically Satisfied Customers – PART 2 “No interest till 2005!” “No payments till 2005!” “Zero down, no interest.” “No credit history? – No problem.” These are common sales tactics used by high-ticket retailers in fields as
Today’s topic is: Developing Enthusiastically Satisfied Customers Businesses that focus on cultivating enthusiastically satisfied customers will typically generate a loyal customer base that will gladly refer that business to their friends and family. Drug dealers must also develop enthusiastically satisfied
March 2, 2004 • Comments Off
Today’s topic: Angel Customers and Demon Customers Sometimes your most loyal customers are not your best customers. Many business books from Angel Customers and Demon Customers to Driving Customer Equity have tackled the issue of how to select a company’s
February 27, 2004 • Comments Off
Today’s lesson is MERCHANDISING In Lesson #3, you learned how street corner sellers procure their product. In Lesson #4, we take a look at how drug dealers merchandise their procured product. As with the previous lessons, this inisght into the
February 25, 2004 • Comments Off
Today’s lesson is PROCUREMENT (“Copping One’s Supply”) In business, procurement is the process of obtaining goods, services, supplies, and equipment. Once something is procured, it can be retailed. Without procurement, no business would be in business. Same goes for drug
Today’s lesson is the TEN MINUTE RULE. Like many customer-service focused retailers, Starbucks has a standing policy that instructs their stores to open ten minutes before they are supposed to open and to stay open ten minutes after they are
Over the next few weeks I will be sharing with you some illuminating insights about marketing and business through a most unlikely source – drug dealers. The insights are from a book titled, Dealing Crack authored by Bruce A. Jacobs.