Posts filed as Business Strategy

Over on the Tribal Knowledge book companion site I received a worthy question. (Worthy enough to republish it here.) Judy asks, “Can you tell me what it means to create an employee experience? How do the best companies ensure that

Kate Newlin, former Faith Popcorn cohort at BrainReserve, has written a book that strives to challenge consumers to stop being obsessed with buying stuff on the cheap from the Big Box retailers. It’s called SHOPPORTUNITY: How to Be a Retail

Last year I summarized a lengthy Wall Street Journal article on the challenges facing the woman’s wear retailer Ann Taylor. At that time, Ann Taylor was in a rebuilding process trying to shore up sales at its higher-priced Ann Taylor

John Maeda’s 4th Law of Simplicity says “knowledge makes everything simpler.” Consider me more “knowledged” about all this Web2.0 stuff from reading this simplified definition: Web 2.0 is all the Web sites out there that get their value from the

Dan Pink, author of A WHOLE NEW MIND, recently shared his perspective with Advertising Age (Sept 11 issue) on creativity. He touches upon lots of interesting issues, but I found the most interesting to be his perspective on the challenges

Last week Jena McGregor (BusinessWeek reporter) and I chatted about “authentic marketing.” This was in conjunction with the article BusinessWeek ran in its Sept. 18th issue detailing the recent marketing makeover at Safeway. You can access the audio of our

Nearly every business prides itself on being an Employer of Choice, but we all know that isn’t the case. I’m sure the muckity-mucks at Radio Shack (owned by the Tandy Corp.) have spoken about being an “Employer of Choice” …

”Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds. But as marketers fixate on getting their virals on YouTube and making friends

There’s been lots of chatter lately about Dell’s demise. The company has displeased analysts working on Wall Street by missing sales or earnings projections three times in the last five quarters. And Dell has also displeased customers living on Main

Last week I highlighted BusinessWeek’s COMPETITION double-issue and in particular, the oh-so chewy guidance of … “Obsess about Customers, Not Rivals.” Today, Tom Peters has a great riff off a quote from new CBS Evening News anchor, Katie Couric. In