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Posts filed as Business Strategy-related

FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program that doesn’t just sell a product but rather, shows how a product will enhance one’s life.

People, not Products. Information, not Data.

“The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people.” — Howard Behar

Cult Brands Fight Monsters

This week a few hundred marketers will be making a pilgrimage of sorts to attend The Gathering in Banff, AB. The Gathering is a conference that recognizes and celebrates the bravest brands in the land. Every year, since 2014, a

Growing Beyond the Core of Your Business

Most business growth initiatives fail. Research from Chris Zook, a Bain & Company consultant, indicates only 25% of growth initiatives succeed. The analysis reveals too many companies fail to grow because their growth strategies are not connected enough to their core business. According to Zook, businesses can greatly improve their growth initiatives when they focus their efforts on one of six adjacencies.

Obsess over Customers

A few weeks ago I talked to a roomful of marketers and operators at the Florida Restaurant and Lodging Association Summit. I delivered a version of my GRANDE GROWTH presentation that shares the importance of small businesses needing to look bigger and big businesses needing to act smaller in order to find long-lasting success.

The Remedy to Maintain the Founder’s Mentality

Chris Zook has done it again. He’s written another smart book on business growth. This time, Chris and James Allen turn their attention to the importance of maintaining the business soul that the founder instilled when the business began in

Branding Made Easy

The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.

The Low Road or the High Road? You Decide.

Businesses have a choice in how they treat employees to make profits. They can choose the low road by offering employees low wages, basic benefits and uninspiring, menial job responsibilities. Or, they can choose the high road by offering employees a living wage, better benefits and a job that motivates them to do great work. Unfortunately, too many businesses choose the low road.

Being Good by Doing Good

Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority. Sadly, too many businesses are led by fear and stress where bosses lead with fear and inflict stress on employees to get stuff done.

Keep Your Marketing Authentic

Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement are authentic, that they’re staying on message and on brand, and that they tell the story of what makes the product they are promoting Starbucks-worthy.