Being Good by Doing Good
Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority.
Business Strategy-related Post Archive
Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority.
Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement tell the story of what makes the product they are promoting Starbucks-worthy.
A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.
In 2006 I led a breakout session at a HOW Design Conference on “Growing a Brand. Growing a Team.” We talked about the importance of needing a healthy team to grow a healthy brand.
If your business is caught in the strategic crosshairs of needing to get bigger but remain smaller, the following excerpt from TRIBAL KNOWLEDGE might provide you with boardroom fodder.
In 2010, I wrote TOUGH LOVE, a business book masquerading as a screenplay. It’s a business book but really… it’s a script that reads just like a Hollywood screenplay with standard script format, seven main characters and two plot lines.
What makes a brand unique today is the difference it creates—how it affects peoples lives and becomes part of their story." — Bernadette Jiwa
Passion plays a pivotal role in a business becoming a beloved brand.
The ancient philosopher Plato made significant contributions to humankind. Perhaps it’s time we add “brand strategy” to the long list of his contributions.
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