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I recently gave a VSOP … Very Special One-time Performance … at the ProductCamp 6 event in Austin, TX. ProductCamp, like its BarCamp relative, is an unconference gathering of marketers, mainly product marketers, who network and learn from each other.
Long-time readers know I read lots of business books. Over the years I’ve written reviews, shared “money quotes,” and done kooky dramatic readings of interesting business books. In 2011, we’re resurrecting the money quotes method of sharing worthwhile snippets. First
“If you don’t have a competitive advantage, don’t compete.” — Jack Welch
The NOVEL PIECE PRIZE award recognizes excellence in business book writing. The first recipient was Youngme Moon. The second recipient is celebrated below… Why do service firms ranging from ad agencies to consulting businesses to creative professionals succumb to the
A huge hat tip to Drew McLellan for finding and sharing this tasty nugget of business wisdom from Walt Disney… “Do what you do so well that they will want to see it again and bring their friends.” – Walt
This is cool. Economic professors from Eastern Illinois University are using classic scenes from the Seinfeld television show to teach us economic lessons. (Hat tip: BusinessWeek article) For example, we can learn about cost-benefit analysis and game theory from the
Three economists won a 2010 Nobel Prize for developing a theory based upon “markets with search frictions” to explain why people remain unemployed despite plenty of job vacancies. For non-economists like me (and like most everyone reading this blog), I
Huge hat tip to @Laermer … nice find Richard! “A business that makes nothing but money is a poor business.” — Henry Ford
The following continues my irregular postings of business book summaries. I’m striving to keep these summaries to less than 300 words. THE MESH | summarized in about 300 words How do you categorize upstart businesses like ThredUP, Zipcar, Crushpad, and
“People may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love.” –Douglas Rushkoff
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
