Posts filed as Customer Evangelism

Last week I wrote about the BRAINS ON FIRE book. As I mentioned, throughout the book we learn of ten lessons Brains on Fire follows to ignite and fan the flames of customer evangelism. What I failed to mention was

I recently became hip … hip to haul videos. Perhaps, you’ve already been hipped to haul videos. If not, consider this your haul pass to becoming hip to haul videos. NPR did a story on it. So did Marketplace. Newspapers

John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500

Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when

When you give people something to believe, they will come together. And when people come together … communities will form, love will spread, and movements will happen. Watch and listen as Greg Cordell, from Brains on Fire, tells the story

Last we checked in with Tim Keiningham, SVP at IPSOS Loyalty and co-author of LOYALTY MYTHS, was in December of 2005. At that time I posted some riffs on his LOYALTY MYTHS book. Keiningham’s book debunked over 50 commonly accepted

The Winter 2006 edition of Business Week’s SMALL BIZ supplemental magazine includes a very interesting article on how passionate customers can transform companies. It’s a worthy read but for those suffering from acute time fatigue and/or from an attention deficit

“Organizations that create customer evangelists often create customer communities. The communities create a sense of belonging for customers, of being a part of something bigger than themselves. Enabling customers to connect with each other and with you provides benefits for

Jake McKee’s report from Brickfest 2006, a weekend gathering of adult LEGO lovers, reminded me of another recent gathering of adults who adore another childhood toy—HOT WHEELS. In a recent article, The Wall Street Journal highlighted Mattel’s Hot Wheels NEED

Some months ago I picked up LOYALTY MYTHS: Hyped Strategies That Will Put You Out of Business and Proven Tactics that Really Work. In this book, the authors contend businesses fail at creating customer loyalty because they mistakenly follow conventional