Posts filed as Customer Evangelism

When Star Trek (original series) first began, the USS Enterprise set out on a five-year mission. However, NBC cut the mission short cancelling the series after only three years (seasons). Now a crew of Star Trek evangelists ranging from an

The following quote is suitable for any presentation from a Word-of-Mouth Marketer or Customer Evangelist evangelist … ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” SOURCE: Guy Kawasaki,

Thanks Stephen, for alerting us that Real Networks is feeling the wrath of Apple/iPod evangelists. The conversation happening at Real’s Freedom of Music website is getting vicious as Apple evangelists are showing up in droves to flame Real for picking

Over at the Church of the Customer, Ben and Jackie introduced the blog world to John Winter Smith and his quest to visit every Starbucks company-owned location in the world. So far, he has visited nearly 4,300 locations in North

Welcome to the Brand Autopsy leg of the Business Blog Book Tour 2. Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists, are blog-hopping this week sharing thoughts and insights about their book and about customer evangelists. You will

This past week I read a very interesting Harvard Business Review article, “The One Number You Need to Grow,” penned by Frederick Reichheld. I encourage you to get a copy of the article … it is a worthy read. Reichheld’s