Favorite Posts from 2012
In 2012 the Brand Autopsy blog followed a focused path. We shared over 50 Tasty Quotes and 41 episodes explaining How a Brand Becomes more Talkable.
#01 | Achievable
#02 | Believable
#03 | Bankable
#04 | Original
#05 | Practical
#06 | Paradoxical
#07 | Artful
#08 | Skillful
#09 | Informational
#10 | Comical
#11 | Loveable
#12 | Functional
#13 | Social
#14 | Emotional
#15 | Conversational
#16 | Relatable
#17 | Invisible
#18 | Visual
#19 | Conversable
#20 | Conditional
#21 | Measurable
#22 | Scalable
#23 | Cultural
#24 | Controversial
#25 | Recommendable
#26 | Natural
#27 | Remarkable
#28 | Vulnerable
#29 | Operational
#30 | Maintainable
#31 | Oral
#32 | Digestible
#33 | Physical
#34 | Touchable
#35 | Improvisational
#36 | Multidimensional
#37 | Meaningful
#38 | Accessible
#39 | Admirable
#40 | Affordable
#41 | Ignitable
Episode #1 | Talkable is Achievable
Episode #2 | Talkable is Believable
Learn believability is the bedrock of a truly talkable brand.
Episode #3 | Talkable is Bankable
Learn that marketers can absolutely bank on the fact when a brand is in the conversation then it will be under purchase consideration.
Episode #4 | Talkable is Original
Learn there is no recipe for originality. However, there is a way to encourage originality — it’s about being obvious about what you do, how you do it, and why you do it.
Episode #5 | Talkable is Practical
Learn when a marketing idea is more practical, it stands the chance to become perpetually talkable.
Episode #6 | Talkable is Paradoxical
Learn the most successful and sustainably word of mouth worthy businesses embrace the paradox of being both original and practical to become forever talkable.
Episode #7 | Talkable is Artful
Learn the marketer’s palette of talkable possibilities consists of three pathways: Produce Great Advertising, Design Great Experiences, and Deliver Great Customer Service.
Episode #8 | Talkable is Skillful
Learn there is a skillful science behind becoming a talkable brand.
Episode #9 | Talkable is Informational
Learn there are three stories a brand can tell to become more talkable.
Episode #10 | Talkable is Comical
Learn comical marketing messages can breakthrough advertising clutter and effectively break into the everyday conversations we have with our friends and friends of friends.
Episode #11 | Talkable is Loveable
Learn consumers will irrationally talk about brands they are in love with and learn how to determine if your brand is designed to be loveable.
Episode #12 | Talkable is Functional
Learn people engage in FUNCTIONAL conversations about brands to get information needed to make decisions and to better interpret the world around them.
Episode #13 | Talkable is Social
Learn people engage in SOCIAL conversations about brands to impress others, to express their uniqueness, and to increase their reputation.
Episode #14 | Talkable is Emotional
Learn people engage in EMOTIONAL conversations about brands because of love and admiration for some brands and worry and disgust for other brands.
Episode #15 | Talkable is Conversational
Learn talkable brands are talked about in two conversation channels, the offline channel and the online channel. The differences between these conversation channels are dramatic.
Episode #16 | Talkable is Relatable
Learn for word of mouth to happen, people must first listen and then people must talk. To get people to listen and hopefully talk, a brand must be relatable.
Episode #17 | Talkable is Invisible
Learn the best word of mouth marketing is invisible to human eye, but not the heart. When it happens, you can’t necessarily see it, but you can definitely feel it.
Episode #18 | Talkable is Visual
Learn word of mouth marketing isn’t always spoken, sometimes it’s visual.
Episode #19 | Talkable is Conversable
Learn talking and listening are the essential ingredients needed for conversability.
Episode #20 | Talkable is Conditional
Learn making word of mouth marketing happen is conditional upon giving people a reason or reasons to talk.
Episode #21 | Talkable is Measurable
Learn to go beyond measuring Likes and Tweets online to measuring how recommendable a brand truly is.
Episode #22 | Talkable is Scalable
Learn word of mouth is scalable. It can be long-lasting, on-going, never-ending, and an all day every day occurrence.
Episode #23 | Talkable is Cultural
Learn people, more than products, programs, and services, will create a talkable brand.
Episode #24 | Talkable is Controversial
Learn important guidelines for ensuring word of mouth marketing says 100% credible and 0% controversial.
Episode #25 | Talkable is Recommendable
Learn sales happen truer and faster when a brand is recommendable.
Episode #26 | Talkable is Natural
Learn about the “natural laws” that govern word of mouth marketing success. To understand these natural laws, we need to revisit basic physics
Episode #27 | Talkable is Remarkable
Learn the marketing adage of “Remarkable Things Get Remarked About.”
Episode #28 | Talkable is Vulnerable
Learn vulnerability is an overlooked and under-appreciated trait in marketing.
Episode #29 | Talkable is Operational
Learn truly talkable brands are operations-driven and not marketing-driven businesses.
Episode #30 | Talkable is Maintainable
Learn to sweat the small stuff to make the talkability of your brand maintainable.
Episode #31 | Talkable is Oral
In this episode, you will learn the oral conversation about brands dominates the digital conversation.
Episode #32 | Talkable is Digestible
In this episode, you will learn digestible marketing messages are simple, memorable, and personable.
Episode #33 | Talkable is Physical
In this episode, you will learn how and why physical conversations about brands trump digital ones.
Episode #34 | Talkable is Touchable
In this episode, you will learn the importance of getting “touchy-feely” when designing marketing activities.
Episode #35 | Talkable is Improvisational
In this episode, you will learn by going off script, a brand can become more talkable.
Episode #36 | Talkable is Multidimensional
In this episode, you will learn it’s no longer good enough to be one-dimensional in getting customers to talk about your business.
Episode #37 | Talkable is Meaningful
In this episode, you will learn the one irrefutable fact that makes word of mouth marketing meaningful.
Episode #38 | Talkable is Accessible
In this episode, you will learn the three decisions any brand of any size must make to become talkable.
Episode #39 | Talkable is Admirable
In this episode, you will learn admirable brands choose to create customer evangelists.
Episode #40 | Talkable is Affordable
In this episode, you will learn word of mouth isn’t free, but it is affordable.
Episode #41 | Talkable is Ignitable
In this episode, you will learn a marketing movement can happen when it’s ignited by the passion conversation.