Posts filed as Interesting Articles

Charles Wheelan’s advice to new college graduates is refreshingly honest, given the “over-optimistic words of the typical commencement address.”

His advice on what success really looks like is to: READ OBITUARIES.

Peggy Noonan was writing about political change but it applies to business change. Almost all revolutionary change inside a business is a battle of internal politics pitting the young versus the old. Young ideas versus old ideas. Younger generation versus

Your resume is your personal sales sheet. It lists your experience and expertise. It should also excite a potential employer to schedule an interview with you. According to Karen Burns, your resume shouldn’t contain tired and trite buzzwords that look

Three economists won a 2010 Nobel Prize for developing a theory based upon “markets with search frictions” to explain why people remain unemployed despite plenty of job vacancies. For non-economists like me (and like most everyone reading this blog), I

In today’s Wall Street Journal we learn, Gatorade has four full-time staffers monitoring “social-media posts 24 hours a day … hoping what they see and learn will help the company more effectively promote its new G-Series of drinks. Whenever someone

Sometimes I drop the following slide into presentations to illustrate the business need to not nickel and dime customers. It’s a smart line from Frederick Reichheld’s THE ULTIMATE QUESTION… I always thought those “Cash Advance” businesses were built upon earning

PROMO Magazine recently published an article I wrote about the natural laws that govern word of mouth marketing. To understand these natural laws, we need to revisit basic physics. In school we learned about Isaac Newton’s three natural laws of

Mattel, the makers of Barbie dolls used crowdsourcing to decide which career the next Barbie doll should have. Mattel promoted its online crowdsourcing contest on Facebook, Twitter, and with some regional advertising. The voting choices were: Architect, Anchorwoman, Computer Engineer,

As children we learned Practice Makes Perfect. As adults we know this truism as Deliberate Practice or the 10,000 Hour Rule. No matter what you call it, it’s simple; it takes time to win. Overnight success is a magic bullet

File this under “Small Ideas with Big Impact” … PROBLEM: Too much spillage in the men’s room urinals at Schiphol Airport (Amsterdam). SOLUTION: Etch an image of a common housefly near the drain holes of the porcelain urinals. RESULTS: Spillage