Interesting Articles Post Archive
“In a business where front-line employees represent the face of the company—where every transaction counts—it only makes sense to treat the store-level employees with the same respect (and benefits) as those in upper management.” — John Moore | TRIBAL KNOWLEDGE Steven Bigari, a successful McDonald’s franchisee from Colorado Springs, understands the importance of treating front-line…
“American companies are obsessed with window dressing because they’re reluctant, no, afraid, to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEO’s look to consultants and marketers to rethink, rebrand or repackage whatever it is they are selling, when they should be getting back…
There’s a worthwhile sidebar column (sub. req’d) in Tuesday’s Wall Street Journal where Bradley Horowitz, Yahoo’s product strategy vice-president, makes some interesting comments as it relates to the kinetic Web 2.0 activity. (As you know, Yahoo has added to this kinetic activity by buying Flickr and Del.icio.us.) The article highlights that Horowitz’s Yahoo team looks…
Seems as though making the common uncommon is baked inside the company culture of MINI USA. MINI made the common car uncommon. Through its ad agency, Crispin, Porter + Bogusky (CP+B), MINI made the common advertising campaign uncommon. And now since CP+B resigned the MINI ad account in favor of a much larger Volkswagon assignment,…
The April edition of the Harvard Business Review has a great interview with Garry Kasparov, the recently retired World Chess Champion. The interview explores the rich territory of chess as an analogy for business strategy/competition. It is a way worthy read for all and below you’ll find a scalpel/suture of my key takeaways from the…
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Have you wondered how everyone on National Public Radio (NPR) sounds so smooth, so perfect … and so amazingly articulate? I have. And thanks to John Solomon of NPR’s On the Media, we now know the dark room magic tricks NPR uses to make everyone sound so smooth, so perfect, and so articulate. [The audio…
I meant to watch FRONTLINE’S documentary, “The Persuaders,” on the influential cultural power of marketing and advertising … but I was either busy doing something else (like reading my RSS feeds) or I just forgot. Anyway, “The Persuaders,” which aired last month on PBS, is now available to stream online. Douglas Rushkoff, a respected voice…
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David Lubars, BBDO’s new creative director, was profiled recently in this acerbically written article for New York magazine. The author, Mark Gimein, definitely infused his cynical slant in his profile of Lubars and in his perspective on the state of advertising today. But Lubars didn’t do himself any favors by supplying Gimein with quotes that…