John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500
John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500
Recently Ben McConnell (Church of the Customer) shared his perspective on the distinction between Word-of-Mouth (WOM) and Buzz. (It’s a good read.) His post rekindled some of my thoughts on Creationist WOM vs. Evolutionist WOM (video clip). The Creationist WOM
** Yeah, this post is off-topic … oh well. ** The above photo is of my older brother (Trip) and nephew (Blair). It was taken earlier this month when Trip’s family visited me in Austin. When folks visit me in
Living in the Badlands of Central Texas has some benefits. I took advantage of one those benefits on Saturday morning by visiting Snow’s BBQ in Lexington, TX. Brand Autopsy blog readers will recall an earlier post about Snow’s BBQ, a
Ben McConnell introduces us (or maybe just me) to the newest poster child business for Word-of-Mouth Marketing … TOMS Shoes. TOMS Shoes is a Purple Cow business all the way. For every pair of shoes TOMS sells, they donate a
Ever heard of a “Quit-Now” bonus for new employees? We’ve all heard of severance packages where long-standing employees are essentially paid a bonus to quit now. But a “Quit-Now” bonus for new employees to voluntarily leave after a week on
A few weeks ago, I wrote an online essay for Brandweek magazine where I referenced SENDaBALL as having an unconventional business service that requires its customers to think before they purchase. (Sending a ball through the mail, with no box
Fascinating post from Jens Alfke, a just-resigned Apple employee — read it here. (Thanks to Steve Chazin for the hook-up.) In this post, Jens reveals his dissatisfaction with Apple’s reluctance to embrace the open source/social software culture. Other “creative differences”
We all know cough syrup isn’t the best-tasting medicine. That’s why medicine companies have been introducing better-tasting concoctions loaded with sugar to help the medicine go down. Not Buckley’s. For years Buckley’s Cough Mixture, available in Canada since 1919, has
Earlier this year we talked about the pay-what-you-want honor system of Terra Bite Lounge in Kirkland, WA. This is the coffee shop where there are no prices for the coffee drinks, pastries, and sandwiches. Instead, customers pay whatever amount they