Earlier this year we talked about the pay-what-you-want honor system of Terra Bite Lounge in Kirkland, WA. This is the coffee shop where there are no prices for the coffee drinks, pastries, and sandwiches. Instead, customers pay whatever amount they
Earlier this year we talked about the pay-what-you-want honor system of Terra Bite Lounge in Kirkland, WA. This is the coffee shop where there are no prices for the coffee drinks, pastries, and sandwiches. Instead, customers pay whatever amount they
While prepping for a presentation on Word-of-Mouth Marketing, I followed-up on Pizza Patron’s “Pesos por Pizza” promotion that began earlier this year (Q1 of 2007). The promotion is simple: Pizza Patron, a regional pizza chain focused on the Hispanic customer
Qipit is a free service that allows camera-enabled cell phones to send PDF copies of digital images to anyone over email. You simply take a photo of something with your cellphone and then, using your cellphone again, email it to
I’ve never been fortunate enough to experience Zingerman’s Delicatessen in Ann Arbor, MI. (Read a lot about this company to know I admire it though. It’s a classic small company that acts big.) Zingerman’s purposely decided not to franchise its
Have you heard about Terra Bite Lounge in Kirkland, WA? It’s a coffee shop that sells coffee drinks, pastries, and sandwiches based entirely on the honor system. Yep, there are no prices for anything Terra Bite Lounge serves customers. The
We are fortunate in Texas to have two grocery stores that have transcended the commodity trap. Instead of competing on lowest possible prices, Central Market and Whole Foods Market compete on highest possible experiences. Both have strong points of view