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Charles Wheelan’s advice to new college graduates is refreshingly honest, given the “over-optimistic words of the typical commencement address.”
His advice on what success really looks like is to: READ OBITUARIES.
“The secret to creativity is knowing how to hide your sources.” – Albert Einstein In the book BORROWING BRILLIANCE, David Murray contends, “… there’s a fine line between plagiarism and creativity—that creative thought begins with copying, that you build new
A few weeks ago I posted a super-short summary of a presentation I did with Geno Church on “Bringing SEXY back to Offline Word of Mouth.” In this presentation we shared thoughts on creating talkable brands by earning opinions from
“You can tell a big man by the way he treats little men.” — Thomas Carlyle
For extra credit, watch Dr. Brown’s TEDxHouston talk. For extra extra credit, read her book, The Gifts of Imperfection. “Stories are just data with a soul.” — Dr. Brené Brown
I riffled though CONSUMED: Rethinking Business in the Era of Mindful Spending today. Would have read it, but couldn’t get into enough so I riffled through it. As the title/sub-title suggest, this book identifies issues and the consumer/business sentiment with
The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes
In the book REWORK, the authors, Jason Fried & David Heinemeier Hansson (co-founders of 37signals) recommend emulating drug dealers by offering free samples to customers. Drug dealers, as Jason and David point out, know by giving away free samples of
In Purple Cow, Seth Godin wrote about the virtue of baking remarkability into how a business does business. According to Seth, “marketing done right” is when “the marketer changes the product, not the ads.” The Purple Cow concept states it’s
By day, Tom Fishburne is a managing director with Method. By night, Tom is a cartoonist appealing to the “improbable audience of brand managers.” By way of SXSWi, I attended Tom’s session on Innovation Lessons from Cartooning. Excellent session with
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
