Up the Ladder OR Down the Ladder?
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Brand Autopsy
Interesting Ideas Post Archive
Interesting Ideas Posts
Marty Neumeier on Creativity
While rummaging through some marketing books for a research project, I dug up this tasty quote for us marketers…
Fire Extinguishers can be Sexy
Some might consider the product category of fire extinguishers as being boring. Sure, the fire extinguisher category is HIGHLY important, but it ain’t a sexy product category. Or is it? The Home Hero Fire Extinguisher looks anything but dull. It’s sleek and dare we say … sexy. The Arnell Group has redesigned the fire extinguisher…
Sledeghammer Your Hosting Stand
At the Building Better Restaurants blog, Jeffrey Summers gives 10 reasons why restaurants must take a sledgehammer to their host stands. (It’s a good list.) I love reason #10 … “Because you don’t have one at your house when you host people there!” >> READ MORE While I love the contrarian thinking behind this idea,…
Sprint Drops “Demon” Customers
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Pop Art Stores
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MINI’s Uncommon Practices
Seems as though making the common uncommon is baked inside the company culture of MINI USA. MINI made the common car uncommon. Through its ad agency, Crispin, Porter + Bogusky (CP+B), MINI made the common advertising campaign uncommon. And now since CP+B resigned the MINI ad account in favor of a much larger Volkswagon assignment,…
Ideas versus Opinions
Dustin Staiger on the differences between IDEAS and OPINIONS. >> LINK
BRAND CAMP Cartoons
Tom Fishburne is a moonlight marketer. He spends his days as a consumer products marketer and his nights drawing whiz-bang cartoons on the hilarity of life in the trenches of brand management. If you enjoy the following cartoons then be sure to pick up a copy of the BRAND CAMP cartoon book. Enjoy. Good stuff,…
Lessons Learning from Improv
I've longed wanted to do improv. I'm now doing it and learning from it.