Posts filed as Marketing Strategy

Last May, Geno Church and I tag-teamed on a presentation at WOMMA’s School of WOMM Conference. Our talk was about bringing SEXY back to offline word of mouth marketing. We both delivered rants on the importance of not losing focus

The story that brought Howard Schultz to Starbucks is worthy of a Hollywood script. It’s the story of an east coast salesman, Howard, traveling to the west coast to meet with a small company who is his biggest buyer of

Over on the CrackerJack Marketer site, Paul Williams and I have been giving our perspectives on important marketing matters like Brand Style Guides and What Matters Most to Consumers: Brand, Price, Convenience, or Something Else? We’ve also tackled taglines by

A few weeks ago I posted a super-short summary of a presentation I did with Geno Church on “Bringing SEXY back to Offline Word of Mouth.” In this presentation we shared thoughts on creating talkable brands by earning opinions from

No decision is too small to sweat for Apple. We see that in the design of their products and in the design of their retail stores. Apple’s attention to the smallest of details is similar to Disney’s attention to small details in all its theme parks. Which is interesting because “… more people now visit Apple’s 326 stores in a single quarter than the 60 million who visited Walt Disney Co.’s four biggest theme parks last year”

Most every marketer who has worked on creating ads, signage, and anything else promoting their business knows the Logo Test. It’s a simple test to determine if the marketing piece you’re working on uniquely communicates your business or brand. To

“There are two kinds of companies — those that work to raise prices and those that work to lower them.” Jeff Bezos, founder & ceo of Amazon

The Wall Street Journal recently ran a profile on Restoration Hardware and its reemergence as a great brand. Much of the article centered around the design and management style of Gary Friedman, Restoration Hardware ceo and chairman. “Great brands don’t

At the 2011 WOMMA School of WOM Conference, Geno Church and I gave a presentation titled, “Bringing SEXY Back to Offline Word of Mouth.” It was less a presentation and more a RANT about the importance of not losing focus on real world marketing ideas that can spark customer-driven conversations.

I recently happened upon a social media tip from an obviously knowledgeable person. Problem was, he had too much knowledge. “Too much knowledge, how could that be bad?,” you ask. Too much knowledge becomes bad when it becomes a curse