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The Brand Autopsy Archive Project 1,400 posts since December of 2003. That’s a lot of HMOs (hot marketing opinions) served up on the Brand Autopsy blog. For this week, we’re going to revisit five vintage posts from the Brand Autopsy
I am not a social media marketing expert. I’m a retail marketer who believes in using really good marketing to connect with customers. That explained, I heard some great advice on creating a super simple Social Media Policy while attending
I recently gave a VSOP … Very Special One-time Performance … at the ProductCamp 6 event in Austin, TX. ProductCamp, like its BarCamp relative, is an unconference gathering of marketers, mainly product marketers, who network and learn from each other.
“If you don’t have a competitive advantage, don’t compete.” — Jack Welch
Why are we complicating the game of marketing by creating distinctions like social media marketing, content marketing, and shopper marketing? Tactically, things have changed because of technology and consumer cynicism. Fundamentally, though, nothing has changed in the game of endearing
The NOVEL PIECE PRIZE award recognizes excellence in business book writing. The first recipient was Youngme Moon. The second recipient is celebrated below… Why do service firms ranging from ad agencies to consulting businesses to creative professionals succumb to the
A huge hat tip to Drew McLellan for finding and sharing this tasty nugget of business wisdom from Walt Disney… “Do what you do so well that they will want to see it again and bring their friends.” – Walt
Silence can be heard. It was heard at the Word of Mouth Marketing Summit 2010 when Davia Nelson and Nikki Silva, known better together as NPR’s The Kitchen Sisters, gave a presentation on the Art of Storytelling. About halfway through
Thanksgiving was yesterday. Black Friday is today. Cyber Monday is around the corner. It’s official, the 2010 holiday retail shopping season has begun. Here’s a shopping statistic that will surprise most of us, especially those of us whose world revolves
Your resume is your personal sales sheet. It lists your experience and expertise. It should also excite a potential employer to schedule an interview with you. According to Karen Burns, your resume shouldn’t contain tired and trite buzzwords that look
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
