Creating Difference
What makes a brand unique today is the difference it creates—how it affects peoples lives and becomes part of their story." — Bernadette Jiwa
Marketing Strategy Post Archive
What makes a brand unique today is the difference it creates—how it affects peoples lives and becomes part of their story." — Bernadette Jiwa
The Container Store can deliver the best products with the best customer service, but not at the best price.
“You can copy a company two-dimensionally, but you can’t copy its heart and soul." -- KIp Tindell
The company culture at The Container Store is based upon communicating everything with everyone.
"We don’t immediately try to sell something to a customer; we can’t, because we don’t know enough about her yet.” -- Kip Tindell
Astonishingly, full-time employees at The Container Store receive close to 300 hours of paid training in their first year.
Finding great employees isn’t easy for any business. It helps to have the reputation The Container Store has to attract great employees.
The following story is real. It was implemented in the Summer of 2001 in all North American Starbucks stores and was widely credited as a hallmark customer interaction program.
“Customers don’t care about new brands, they care about new categories.” -- Al and Laura Ries
... is a table and two chairs.