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Posts filed as All Things Marketing-related

… just re-purposing something from Twitter … ENJOY. RSS READERS … click here to view the presentation. Learn more about Stephen Anderson here and follow @stephenanderson here

PRecise and PRofound

Nellie Lide, of the New Persuasion blog, shares 10 PRs of PR. They include: 1 | PRincipals 2 | PRecision 3 | PReach 4 | PRessure 5 | PRess, PRint, and PRose 7 | PRepare 8 | PResentation 9 |

Someone from somewhere at some recent time sent me a copy of THE LITTLE BLUE BOOK OF ADVERTISING. Readers of this blog know my marketing mindset is along the lines of spending marketing dollars to make a customer’s experience better

That’s a picture of the latest brilliant marketing idea – showing television commercials to people pumping gas. Gas Station TV has been testing this marketing idea in Dallas and is expanding the test to more markets with an eye towards

As I’ve mentioned before… ”I’m not an advertising atheist … just agnostic about advertising. I’ve always believed if advertising is the answer, one should question the question.” No need to question the astuteness of Hugh MacLeod’s latest riff. Ahh yes

Yum or Dumb?

Yum! Brands is set to become the first-ever presenting sponsor of the Kentucky Derby. For the next five years, the official name of the Kentucky Derby will be … “The Kentucky Derby presented by Yum! Brands.” Additionally, Yum! Brands will