Posts filed as Meaningful Marketing

Daniel Milstein is running an interview he did with me on his blog. He asked questions related to word of mouth marketing and social media. My responses might surprise you. Here’s a snippet… DANIEL: How has the world of marketing

Last May, Geno Church and I tag-teamed on a presentation at WOMMA’s School of WOMM Conference. Our talk was about bringing SEXY back to offline word of mouth marketing. We both delivered rants on the importance of not losing focus

No decision is too small to sweat for Apple. We see that in the design of their products and in the design of their retail stores. Apple’s attention to the smallest of details is similar to Disney’s attention to small details in all its theme parks. Which is interesting because “… more people now visit Apple’s 326 stores in a single quarter than the 60 million who visited Walt Disney Co.’s four biggest theme parks last year”

Why are we complicating the game of marketing by creating distinctions like social media marketing, content marketing, and shopper marketing? Tactically, things have changed because of technology and consumer cynicism. Fundamentally, though, nothing has changed in the game of endearing

A huge hat tip to Drew McLellan for finding and sharing this tasty nugget of business wisdom from Walt Disney… “Do what you do so well that they will want to see it again and bring their friends.” – Walt

I’m not someone who buys Cheddar Snaps. Yeah, I like the taste of these baked cheese wafers but they are never on my shopping list. However, I bought a bag of Texas Cheddar Snaps the other day. They weren’t on

“People may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love.” –Douglas Rushkoff

According to Advertising Research Foundation president Bob Barocci, “The single biggest opportunity in the history of consumer marketing lays dormant.” The opportunity Bob speaks of is LISTENING. And for those you deep into social media you understand the benefits of

Recently, I had the pleasure of speaking to students in the Master in Innovation and Technological Entrepreneurship department of Tecnológico de Monterrey (Mexico). Students enrolled in this one-year intensive program are given the knowledge, the guidance, and the motivation to

With Foursquare, Gowalla, and other “geo-location apps” becoming the new must-do marketing tool, I hope more businesses follow the lead of an Austin-area Starbucks. A simple handwritten sign acknowledging the loyalty of a frequent customer is all the marketing needed