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In Purple Cow, Seth Godin wrote about the virtue of baking remarkability into how a business does business. According to Seth, “marketing done right” is when “the marketer changes the product, not the ads.” The Purple Cow concept states it’s
Something doesn’t make sense with this poster ad on the DFW Airport skylink tram. Do you see what I saw? If I’m advertising a “treat yourself” occasion at the airport during the hullabaloo of holiday travel, I’m choosing something more
Tom Fishburne writes… “Many businesses treat social media tools the same as dropping an FSI or placing a grocery cart ad. It becomes just more superficial window dressing. I think it would be far better to apply that investment toward
Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when
Recently Ben McConnell (Church of the Customer) shared his perspective on the distinction between Word-of-Mouth (WOM) and Buzz. (It’s a good read.) His post rekindled some of my thoughts on Creationist WOM vs. Evolutionist WOM (video clip). The Creationist WOM
When you give people something to believe, they will come together. And when people come together … communities will form, love will spread, and movements will happen. Watch and listen as Greg Cordell, from Brains on Fire, tells the story
This blog has received lots of links from progressive-minded churches wanting to improve their marketing. It’s my turn to reciprocate. Just as churches can learn something from business marketers, business marketers can learn something from churches. Churches do things to
SOURCE: The Cocktail Party Rule (Hugh MacLeod)
Kathy Sierra brilliantly (and succinctly) sums up the difference between “Buzz” and “Sustainable” Word-of-Mouth. *** source link ***
Ben McConnell introduces us (or maybe just me) to the newest poster child business for Word-of-Mouth Marketing … TOMS Shoes. TOMS Shoes is a Purple Cow business all the way. For every pair of shoes TOMS sells, they donate a
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
