The Container Store Leadership Philosophy
The company culture at The Container Store is based upon communicating everything with everyone.
Meaningful Marketing Post Archive
The company culture at The Container Store is based upon communicating everything with everyone.
"We don’t immediately try to sell something to a customer; we can’t, because we don’t know enough about her yet.” -- Kip Tindell
Astonishingly, full-time employees at The Container Store receive close to 300 hours of paid training in their first year.
Finding great employees isn’t easy for any business. It helps to have the reputation The Container Store has to attract great employees.
... is a table and two chairs.
Earlier this year I spent time committing to paper various exercises business teams can do to better vision who they are and why they exist.
I’ve long been into word of mouth marketing. Sparked it. Studied it. Lived it. Done it. Talked it. And written about it in countless blog posts. All of that has led to this.
Brands desperately want people to fall in love with them in hopes they become customers for life. However, brands may be approaching finding love from the wrong end of the love chain.
Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” — Guy Kawasaki — THE MACINTOSH WAY (HarperPerennial…
No stunts. No gimmicks. No one-off marketing ploys. All Mighty Fine does is earn opinions by serving up remarkable burgers in remarkable ways.