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Starbucks claims to have listened to and launched 185 ideas from customers. Much like the original list of 53 ideas, Starbucks is taking far too much credit for implementing customer-driven ideas.
The story that brought Howard Schultz to Starbucks is worthy of a Hollywood script. It’s the story of an east coast salesman, Howard, traveling to the west coast to meet with a small company who is his biggest buyer of
NOTE: To understand my Starbucks bias, scroll to read my disclosure statement. I can’t recommend Howard Schultz’s book, ONWARD: How Starbucks fought for Its Life without Losing Its Soul, to every business book reader. I can only recommend Howard book
Short. Tall. Grande. Venti. And now, Trenta. Starbucks is introducing a 31-ounce cold cup. It’s a ridiculously large size. However, Starbucks would be ridiculous if they didn’t take advantage of a profit-rich upsell opportunity. Right? Ultimately it’s customers who will
Looks like the Starbucks Petri Dish experiment has ended for 15th Ave. Coffee & Tea. According to reports, Starbucks is returning/rebranding this location to become a Starbucks Coffee, again. When 15th Ave. Coffee & Tea opened up in July 2009,
Earlier this year Starbucks made Internet access totally free in all its company-owned U.S. stores. Now, Starbucks has launched the online Starbucks Digital Network, available exclusively in its U.S. locations. This network, according to a company press release, is “a
“Amid customer complaints that the Seattle-based coffee chain has reduced the fine art of coffee making to a mechanized process with all the romance of an assembly line, Starbucks baristas are being told to stop making multiple drinks at the
I recently read the Howard Schultz interview in the July/August issue of the Harvard Business Review. The interview details the drive, decline, and resurrection of Starbucks. It’s an informative read that touches upon many business themes dramatized in my TOUGH
In my TOUGH LOVE ebook, it’s not hard to figure out that “Galaxy Coffee” is Starbucks Coffee. So when the screenplay depicts the drive, drama, and decline of Galaxy, it’s really business commentary on the goings-on with Starbucks. There’s a
My new business book is now published. It’s an ebook called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait. It’s not really a book and its more than an ebook. TOUGH LOVE is actually a screenplay
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
