Re: Starbucks VIA
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on all things Starbucks Post Archive
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Communicating a new and improved position is totally of the fast food mindset.
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I’m not as unsettled about Starbucks selling smoothies as I am about Starbucks approving this billboard: LOCATION: Northbound & Southbound on I-35 (near Temple, TX) Sadly, this is another decision the company has made which has “… lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our…
Big news went down yesterday. Starbucks is closing 600 existing locations, cutting new store openings even further, and significantly reducing its workforce. This is on top of recently announcing a major reduction in their Starbucks Entertainment foray. It’s official … Starbucks is no longer in growth mode. They are in PRUNE MODE. We’ve talked about…
Those in the medical field understand AMNESIA is a profound memory loss, usually the result of a traumatic event. Patients suffering from Amnesia have severe difficulty learning new information as well as remembering facts, events, and past experiences. Amnesia isn’t fatal. However, memory loss can be severe enough to require daily supervision from a caretaker.…
In the comments section, a former long-time Starbucks partner questions just how much the MyStarbucksIdea.com website will engage readers and engage Starbucks. ”Pat’s” comments got me thinking more about Starbucks social media strategy. Below is my reply to “Pat” … Pat … I’m also not sold on Starbucks jumping into the deep end of the…
Since I have lots of HMOs (hot marketing opinions) about Starbucks, reckon I should share my take on today’s major goings-on with the company. Since there’s lots to talk about, I’ve arranged my thoughts in a “WHAT | SO WHAT | WHAT TO THINK” format. ** WARNING … LONG POST ** WHAT? At its 2008…
As a leading authority on customer evangelism and word-of-mouth marketing, Jackie Huba has added her voice to the discussion about the problems Starbucks is facing. She highlights how Starbucks losing its authenticity has driven the company from using customers as its primary advertising vehicle, to using national television commercials as an advertising vehicle. Back in…
UPDATED [Nov. 27]: Starbucks has posted all three of their Holiday television commercials online. You can view them here. The “Bear Hug” and “Window Washer” spots continue the good Samaritan “Pass the Cheer” angle with the major difference being the focus on the Starbucks Red Cup. The Red Cup is so much more recognizable as…