Brand Autopsy

The Patagonia Way to Customer Loyalty

Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.

in Business Book Musings, Customer Evangelism, Meaningful Marketing, Remarkable Companies & Products | 4 min read

Doritos X-13D

Think the potato chip category is boring? Think again.

in Marketing Strategy, Remarkable Companies & Products | 4 min read

Me Loves the “Wine That Loves” Labels

UPDATED (April 5th): The Wine That Loves website is now online. And, BusinessWeek (SmallBiz edition) has an interesting piece on Wine That Loves. For many of us, it’s intimidating to buy wine. Why? Come on, we know the reasons why. Most labels are obtuse. Styles are ill-defined. Pairing wine with food is utter guesswork. And…

in Meaningful Marketing, Remarkable Companies & Products | 4 min read

Pop Art Stores

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in Interesting Ideas, Marketing Strategy, Remarkable Companies & Products | 4 min read

Tooth Tunes|Remarkability Amplified

4 out of 5 marketers agree, Tooth Tunes, a musical toothbrush from Hasbro, is a case study example of spending marketing dollars to make a product better. “When pressed to the tooth, [Tooth Tunes] renders a recorded riff from a pop star that lasts two- minutes – precisely the amount of time dentists say children…

in Remarkable Companies & Products | 4 min read

Making the Common Uncommon

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in Remarkable Companies & Products | 4 min read