Posts filed as Starbucks Tribal Knowledge (my book)

Here’s a little something Paul Williams and I used to talk about during our Starbucks days—measuring your comparable job performance. As Starbucks marketers, we were always challenged to design marketing activities to increase year-over-year sales. (Easier said than done considering

*** COMPLETED *** iEvolution is hosting a Tribal Knowledge Chit-Chat Session this Friday (Dec. at 12:00 noon(est)/9:00am (pst). In this hour-long conference call, I’ll be sharing some Starbucks Tribal Knowledge. Plus … there’ll be a lengthy Q&A. Join the chit-chat

Recently I chatted with Mark Ramsey of Hear2.0 acclaim. Mark’s a whiz-bang radio marketing guru and crazy movie fanatic. Our paths have crossed many times online with me linking to Mark and Mark linking to me so it was nice

In my book, TRIBAL KNOWLEDGE, I share worthwhile quotes from Starbucks executives. Unfortunately, not every quote made the cut for inclusion in the book. The following SlideShare presentation shares 10 quotes that landed on the cutting room floor. Click the

I’m quick to tell others that I take my job seriously but myself lightly. It’s a line I picked up years ago from reading IMPROVISE THIS and it helps to explain why I am so passionate about the work I

Last week, MarketingProfs.com published an article from me on the concept of a “Brand Checkbook.” This concept is simple … just as your personal checkbook has credits and debits, a “Brand Checkbook” has credits and debits in the form of

It’s true … I have a man crush on Tom Peters. There, I said it. For proof, riffle through my Brand Autopsy category dedicated solely to posts riffing off of choice rants and raves from Tom Peters. So I’m totally

Fresh from the oven is the TRIBAL KNOWLEDGE Manifesto available for downloading at ChangeThis.com … ACCESS MANIFESTO HERE In many ways, this manifesto is how I originally intended sharing the business and marketing lessons I learned from working deep inside

Over on the TRIBAL KNOWLEDGE companion website, I’ve added a new feature I’m calling The Starbucks Mailbag. A couple of times a month, I’ll answer specific questions I’ve been asked about Starbucks strategies and decisions. The first question I share

On her Must Read Business Books blog, Nettie Hartsock has posted an interview we did over email. Nettie asked me questions about how companies should view customers and about actions companies can take no matter their size to engender better