Talkable Brand | video series
Strategies and ideas to help you make your business worthy of word of mouth.
Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information about word of mouth marketing. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.
Episode #1 | Talkable is Achievable
Episode #2 | Talkable is Believable
Learn believability is the bedrock of a truly talkable brand.
Episode #3 | Talkable is Bankable
Learn that marketers can absolutely bank on the fact when a brand is in the conversation then it will be under purchase consideration.
Episode #4 | Talkable is Original
Learn there is no recipe for originality. However, there is a way to encourage originality — it’s about being obvious about what you do, how you do it, and why you do it.
Episode #5 | Talkable is Practical
Learn when a marketing idea is more practical, it stands the chance to become perpetually talkable.
Episode #6 | Talkable is Paradoxical
Learn the most successful and sustainably word of mouth worthy businesses embrace the paradox of being both original and practical to become forever talkable.
Episode #7 | Talkable is Artful
Learn the marketer’s palette of talkable possibilities consists of three pathways: Produce Great Advertising, Design Great Experiences, and Deliver Great Customer Service.
