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“Amid customer complaints that the Seattle-based coffee chain has reduced the fine art of coffee making to a mechanized process with all the romance of an assembly line, Starbucks baristas are being told to stop making multiple drinks at the
Originally available only as a digital download, TOUGH LOVE is now available in paperback. Learn more about TOUGH LOVE from these archived posts and from ToughLoveScript.com.
One of the more interesting scenes in the TOUGH LOVE screenplay is when Vivian Kane, Denny Williams, and John Coffey spend an afternoon talking with Galaxy Coffee customers and employees. For Vivian, the company cheerleader who thinks Galaxy can do
Vivian Kane is a principal character in the TOUGH LOVE screenplay. She has worked in the Galaxy Coffee marketing department for over a decade and the Galaxy Coffee company culture runs through her veins. She’s a company cheerleader all the
I recently read the Howard Schultz interview in the July/August issue of the Harvard Business Review. The interview details the drive, decline, and resurrection of Starbucks. It’s an informative read that touches upon many business themes dramatized in my TOUGH
In the TOUGH LOVE business book screenplay, there’s a scene where two former Galaxy Coffee marketers, Denny Williams and John Coffey, make an observation about the importance of front-line employees. Their observation came after visiting various Galaxy Coffee locations and
Over on the 800ceoread blog, Jon Mueller posted a Q&A with me about TOUGH LOVE. His questions help to connect the dots between the drama of the screenplay and the details illuminated within the storyline on starting/running an entrepreneurial venture.
In my TOUGH LOVE ebook, it’s not hard to figure out that “Galaxy Coffee” is Starbucks Coffee. So when the screenplay depicts the drive, drama, and decline of Galaxy, it’s really business commentary on the goings-on with Starbucks. There’s a
My new business book is now published. It’s an ebook called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait. It’s not really a book and its more than an ebook. TOUGH LOVE is actually a screenplay
I’ve written a new business book called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait, that’s not correct. TOUGH LOVE is actually a screenplay masquerading as a business book. Inserted throughout the TOUGH LOVE script are
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
