Posts filed as Word of Mouth Marketing

In this episode, you’ll learn the marketer’s palette of talkable possibilities consists of three pathways: Produce Great Advertising, Design Great Experiences, and Deliver Great Customer Service.

In this episode, you’ll learn the most successful and sustainably word of mouth worthy businesses embrace this paradox of being both original and practical to become forever talkable.

In this episode, you’ll learn when a marketing idea is more practical, it stands the chance to become perpetually talkable.

In this episode, you’ll learn there is no recipe for originality. However, there is a way to encourage originality — it’s about being obvious about what you do, how you do it, and why you do it.

So much has changed in how people connect with others. All the high-tech gadgets and online apps make connecting with people easier. HOW we talk has changed and is changing but the WHY has not.

In this episode, you’ll learn marketers can absolutely bank on the fact when a brand is in the conversation then it will be under purchase consideration.

In this episode, you’ll learn believability is the bedrock of a truly talkable brand.

The power word of mouth marketing (WOMM) has in creating awareness, building preference, and driving sales & salience of brands is irrefutable. As a consumer, I’ve been influenced by it. As a marketer, I’ve long chased it. Now, I’m talking

Last week the Word of Mouth Marketing Association (WOMMA) held its annual Summit. It’s three days of keynotes, breakouts, and connections with practitioners responsible for making word of mouth marketing happen at brands big and small. (For a great recap

Last May, Geno Church and I tag-teamed on a presentation at WOMMA’s School of WOMM Conference. Our talk was about bringing SEXY back to offline word of mouth marketing. We both delivered rants on the importance of not losing focus