Posts filed as Word of Mouth Marketing

Learn talking and listing are the essential ingredients needed for conversability.

I’ve been yapping for years about the importance word of mouth marketing plays in helping brands become endearing to customers and to achieve long-lasting success. An article I wrote for the Baylor Business Review magazine (Spring 2012) sums up my approach to getting customers talking.

Learn word of mouth marketing isn’t always spoken, sometimes it’s visual.

Learn the best word of mouth marketing is invisible to human eye, but not the heart. When it happens, you can’t necessarily see it, but you can definitely feel it.

Learn for word of mouth to happen, people must first listen and then people must talk. To get people to listen and hopefully talk, a brand must be relatable.

Talkable brands are talked about in two conversation channels, the offline channel and the online channel. The differences between these conversation channels are dramatic.

The Talkable Brand video series continues… Episode #14 | Talkable is Emotional In this episode, you’ll learn people engage in EMOTIONAL conversations about brands because of love and admiration for some brands and worry and disgust for other brands. DIRECT

The Talkable Brand video series continues… Episode #13 | Talkable is Social In this episode, you’ll learn people engage in SOCIAL conversations about brands to impress others, to express their uniqueness, and to increase their reputation. DIRECT LINK TO VIDEO

Learn people engage in FUNCTIONAL conversations about brands to get information needed to make decisions and to better interpret the world around them.

Learn consumers will irrationally talk about brands they are in love with and learn how to determine if your brand is designed to be loveable.