Posts filed as Word of Mouth Marketing

Learn that comical marketing messages can breakthrough advertising clutter and break into the everyday conversations we have with our friends and friends of friends.

In this episode, you’ll learn there are three stories a brand can tell to become more talkable.

The digital/oral divide, as it relates to the number of word of mouth marketing conversations happening about brands, doesn’t get enough attention from marketers. This divide has my attention.

In this episode, you’ll learn there is a skillful science behind becoming a talkable brand.

In this episode, you’ll learn the marketer’s palette of talkable possibilities consists of three pathways: Produce Great Advertising, Design Great Experiences, and Deliver Great Customer Service.

In this episode, you’ll learn the most successful and sustainably word of mouth worthy businesses embrace this paradox of being both original and practical to become forever talkable.

In this episode, you’ll learn when a marketing idea is more practical, it stands the chance to become perpetually talkable.

In this episode, you’ll learn there is no recipe for originality. However, there is a way to encourage originality — it’s about being obvious about what you do, how you do it, and why you do it.

So much has changed in how people connect with others. All the high-tech gadgets and online apps make connecting with people easier. HOW we talk has changed and is changing but the WHY has not.

In this episode, you’ll learn marketers can absolutely bank on the fact when a brand is in the conversation then it will be under purchase consideration.